Sunday, December 12, 2010

Google Zeitgeist Kenya 2010

What does the Google Zeitgeist 2010 tell us about Kenyans.
  • Kenyans love entertainment; especially Mexican soap operas, Naija movies on Africa Magic and music!
  • Real life drama; lots of interest in Esther Arunga but no mention of her husband who was a popular Kenyan musician.(my mistake!)
  • Kenyans are looking for the latest movies; I wonder if many are then downloaded from the Internet or purchased on the streets!
  • We communicate a lot using social media and primarily via mobile devices.
  • Many are looking for jobs online!
  • Kenyans love football but the Commonwealth Games in India generated the most interest!
  • Some interest in religion mainly in gospel musicians; Emmy Kosgei and Christina Shusho.
  • Kenyan viral star Makmende shows that Internet users are influential!
  • Travelers are looking for information online; hotels, international air travel and car hire.
  • Surprises; Who is interested in Jamaica? Was John Terry really number 3 in fastest rising sports? Yahoo remains very popular! Masai Lodge is number 1 in fastest rising in travel.
  • It seems there are more female than male Internet users!
Interestingly Kenya is one of only 3 African countries out of the 56 countries with Google Zeitgeist reports. The other two are Nigeria and South Africa!

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