Capital FM Multiple Twitter Accounts

 Capital FM, in addition to @capitalfm_kenya, have created new twitter accounts for most of their radio shows. These include @984inthemorning, @TheFuse984, @thejam984, @hitsnothomework, and @Afterhours984

However the majority of the Capital FM presenters already have their own twitter accounts and most are great to follow. During shows some presenters tweet from their personal twitter accounts. The production team, I assume, also tweet from the official show account. This is confusing.  How should the listeners respond? Should they send tweets to the presenters or the official show twitter account?

It will be interesting to see how Capital FM to resolves this situation. Perhaps the presenters should not tweet from their accounts duing the show or Capital FM should consider using alternative avatars so that the identity of the twitter account is not tied to the presenters.

Hopefully the creation of additional twitter accounts means that Capital FM will abandon, or minimize, the use of @capitalfm_kenya. This would be a great way to resolve the confusion that exists with 8,348 people following the unofficial account @capitalfmkenya whilst 3, 900 people follow @capitalfm_kenya.